Smash My Trash® is transforming the commercial waste industry in the Virginia Beach & Newport News, VA  area.



As local business owners for more than 15 years, you see things frequently in the business community.

Finding a company that can actually save a business owner money, make their life easier, and help the environment is not something we had ever seen, so we decided that it was our turn to start something new!

Hampton Roads, or Tidewater as it was formerly known, is a well known military community with one of the largest Naval Bases in the world. We have people from all over the country who settle down here after experiencing this great community while serving this awesome country! We have the ocean, bays, and rivers for all of the water sport lovers, as well as beautiful beaches, parks, and the mountains within a few hours drive. 


Hampton Roads experiences all four seasons with the summer tourist season being our busiest. It’s easy to see why so many amazing families settle down in one of Hampton Roads’ seven cities, with so much amazing natural beauty so close by!

Some of the most important local communities that we serve include:

  • Virginia Beach
  • Norfolk
  • Chesapeake
  • Portsmouth
  • Hampton
  • Newport News
  • Suffolk
  • Smithfield
  • Isle of White
  • Carrollton
  • Windsor

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Brent Cole


Brent followed into his family’s footsteps and joined the fire department, and is now a Lieutenant with Norfolk Fire Rescue. Brent also is an owner of two other local franchises, Coastal Christmas Decor and River Pools of Chesapeake. Nothing is more important to Brent than his awesome family. Brent and his wife Rachel have four boys – Hudson, Sawyer, Ellis, and their newest addition, Grady. When not at work you will find the Cole family at the ball fields.

Troy Taylor


Troy spent 10 years building F150’s for Ford Motor Company before joining Norfolk Fire Rescue and working in special operations for 15 years. Troy developed a love for business after opening his first company Island Pool Services. Troy also owns two local franchises, Coastal Christmas Decor and River Pools of Chesapeake. Troy and his wife Carol have three awesome kids – Jo, Kellam, and Layna, you will find them on the soccer field or the volleyball court every weekend cheering on their kids.

Brett Russell

General Manager

Brett has been with Norfolk Fire Rescue for more than 17 years and has enjoyed becoming a paramedic and working on the special operations team. Brett recently sold a successful landscaping business as well as being featured on Shark Tank with Rescue Ready, a company he founded that has an amazing safety ladder to save families from house fires. Brett and his wife Nancy have three amazing kids – Graham, Brogan, and Keagan. When not smashing trash you will find Brett and his family at the pool, fishing, or at the soccer fields.


Some of the most important local industries we serve include:



Port Authority

Naval Bases


Electrical Equipment & Appliances

Smash My Trash Indy BBB Business Review
Smash My Trash Indy BBB Business Review

Ready to take control of your waste management? It only takes 15 minutes. Complete this form to schedule a free, no-obligation Smash and see exactly how our unique and effective mobile compaction service works.